Pipal Ads · NepalKathmandu, 2026

Reachpeoplethrough Pipal

Put your brand in front of shoppers across Nepal. Feed ads, search placements, sponsored products and more. All in one place.

Start a campaign
Ad formats

Every surface
users actually see.

No banner blindness. Every format is native to the product experience ads appear in the same contexts as organic content, at the moments users are most ready to act.

01 / Feed banner

Full-width. Media.

Shop now ↗

A full-bleed banner between product rows in the home feed. Supports image and video. Users are already in browse mode. Your creative runs in that context, not against it.

02 / Product grid

Native to the browse.

AD

Your product sits inside the 2-column product grid, styled identically to organic listings. Keyword-targeted so it appears when someone searches exactly what you sell.

03 / Search

Peak intent. Top position.

AD

Someone searches for what you sell. Your listing appears above organic results with a clear sponsored label. The highest-purchase-intent placement on the platform.

For Nepal
Designed for the Nepali market from day one
Real- time
Impressions, clicks and ROAS live in your dashboard
30 min Or Less
Average campaign approval time. Your ads are live in no time
No floor
Start at any budget, pause any time
The market

Nepal is
mobile-first
and buying online.

Consumer e-commerce in Nepal is growing fast. Pipal is built specifically for this market: Nepali payment methods, Nepali pricing, Nepali discovery patterns. Your ad budget reaches people who can actually transact, not just browse.

Purchase intent is baked in
Pipal users open the app to shop, not scroll. Every session is a commercial session. Ad clicks happen in the same context as purchases.
Nepali-native targeting
Target by city: Kathmandu Valley, Pokhara, Biratnagar, and more. Layer on category and behavioural signals that reflect how Nepali consumers actually browse.
Priced in NPR, charged fairly
All billing is in Nepali Rupees with no foreign transaction layer. CPM rates reflect the local market. You're not paying global rates for a local audience.
Closed-loop attribution
When someone clicks your ad and completes a purchase on Pipal, that sale is attributed to your campaign automatically. ROAS is a real number, not an estimate.
Who advertises on Pipal

Brands.
Sellers.

Brands & agencies

Brand awareness
and direct response.

  • No Pipal seller account required
  • Full-width banners and card ads with image or video
  • Best in class targeting
  • Priority tiers: Standard, Priority, Premium CPM
  • Live dashboard: impressions, CTR, attributed revenue
  • Campaigns reviewed and live within 30 minutes
Open brand portal
Pipal sellers

More eyes
on your products.

  • Boost individual products into the home feed
  • Appear at the top of relevant search results
  • Keyword bidding with competition data and suggestions
  • Set a daily budget, pause or adjust any time
  • Managed inside the Pipal app, no separate login
Download Pipal
Pricing

CPM pricing.
No hidden fees.

You pay per 1,000 impressions in NPR. No setup cost, no minimum spend. The rate you see is the rate you pay. Charged only when your ad is shown to a real user.

Placement priority tiers
Standard
1× base rate
Regular rotation
Priority
1.5× base rate
Above Standard ads
Premium
2× base rate
Highest position in every auction
Base CPM rates by format
Banner 200px
Rs. 250 CPM
Full-width inline feed banner
Banner 400px
Rs. 500 CPM
Large immersive feed banner
Card ad
Rs. 350 CPM
Native grid card, feed & search
Product boost
Rs. 200 CPM
Sponsored product in feed & search
Search result
Rs. 450 CPM
Top of search results page
Search suggestion
Rs. 300 CPM
In autocomplete dropdown
Store listing
Rs. 200 CPM
Featured in shop directory

Premium tier example: a Banner 400px at Premium priority = Rs. 500 × 2 = Rs. 1,000 CPM. A Rs. 10,000/day budget delivers ~10,000 guaranteed impressions to your target audience.

How it works

Live in three steps.

01
Create your campaign
Sign up at business.pipal.life. Choose your format, upload your creative (image or video), set your targeting, and pick a budget. Takes under 10 minutes.
02
We review it
Our team reviews every campaign for quality and policy compliance. Approval is typically within 24 hours. You're notified the moment it goes live.
03
Track performance live
Your dashboard shows impressions, clicks, CTR, and attributed purchases updating in real time. Adjust targeting or budget at any point.
FAQ

What you'll
want to know.

Straight answers to the questions media buyers and brand teams ask before running their first campaign.

Do I need a Pipal seller account to advertise?
No. Brand campaigns are entirely separate from the seller side of the platform. You sign up at business.pipal.life with your company details, upload your creative, and your ads run. No app download, no seller onboarding.
How does the auction work?
Pipal uses a CPM auction. You choose a placement priority tier (Standard, Priority, or Premium) which sets your effective CPM rate. Higher tiers rank above lower ones in every auction slot. Within the same tier, ads are ranked by relevance to the user: category match, location, and behavioural signals.
What targeting is available?
City-level targeting across Nepal (Kathmandu Valley, Pokhara, Biratnagar, and more), product category targeting (clothing, electronics, food, beauty, etc.), and behavioural retargeting based on what users have browsed and purchased. Interest-based signals are layered automatically.
What creative formats do you accept?
Images (JPG, PNG, WebP) and video (MP4, MOV) up to 20MB. Banner ads support 200px and 400px height. Card ads are square-thumbnail format. All creatives are reviewed by our team before going live.
How is performance measured?
Your dashboard shows impressions, clicks, CTR, add-to-carts, and purchases attributed to your campaign, updated in real time. ROAS is calculated automatically. You can also break down performance by surface (feed vs. search vs. suggestions) and by city.
What's the approval process?
Every campaign is reviewed by our team, usually within 24 hours. We check for quality, accuracy, and compliance with our advertising policies. You're notified immediately on approval or rejection, with a reason if rejected.
Can I run campaigns in NPR?
Yes. All pricing is in Nepali Rupees. Your campaign wallet is topped up in NPR, and all charges are deducted per impression in NPR. No currency conversion, no foreign transaction fees.

Ready to reach
Nepal's buyers?

Launch your campaign atbusiness.pipal.life
Questions? hello@pipal.life